Category Archives: style

Ignore Me and Be Yourself

Never follow so many rules that your personality gets squooshed out and replaced with something that looks and tastes like instant oatmeal. Sometimes, you just break the rules because that is what will get the job done, today, right now, this moment.

Selfish Passion Unselfishly Directed

Every book and website on writing says you must write for yourself, and they're right. Every smart marketer says you must write for your readers or you'll lose them, and they're right. It's a tightrope, and you have to walk it, because they're both right.

Less Filling. More Shortening.

Strunk and White taught me to omit needless words. How about if we omit needless thoughts as well?

Take a Stand. Speak Your Piece.

Inspire passion, for or against, by saying something folks can sink their teeth into. Cause debate. Overstate your case once in a while, just to push someone into reacting. Drop the weasel words. Speak your piece. Take a stand.

Don't Be Your Own Editor

The more you fear having an editor analyse your writing, the more likely it is you need one. Your writing will sound more real, fresher, as a result.

Superfluous Apostrophe

The apostrophe serves a couple very specific purposes. If you look around at most marketing material, you'd assume its purpose is simply to separate the letter 's' from the rest of a word. That's, well, not even in the ballpark.

Correct Spelling is Not Optional

If you misspell words people think you're unintelligent. They will assume you are less qualified to educate or entertain them. Don't sabotage yourself. If you've got something worth writing, spell it correctly.

7 Writing Imperatives

Over the next 7 days I'm going to write a series of posts, one per day. Each will address a writing habit which causes me serious distress as a reader. I will not be delicate. Toes will be trodden.


Short sentences of small words can express grand thought and timeless ideas. It seems almost a given that long sentences of long words will be sucked dry of life before you reach the end.