Everyone asks. They’re all worried that they’re writing too much, or not enough. (Nobody seems to worry that they’re writing exactly the right amount and that someone will be confused or annoyed.)

So what’s the answer? How long should a blog post or book or chapter or any written work be?

Here’s an analogy which might help: how long should you stay on the bus?

Well, when you get on the bus, are you there to ride the bus, or are you going somewhere specific?

Do you decide to stay on the bus for X number of stops, then get off? Does anyone ever ask “How long should I stay on the bus?” I hope not. You decide where you’re going, get on the bus, and then when you get there, you get off.

That’s how long you should stay on the bus.

Know what you have to say. Say it. Stop.

That’s how long a blog post should be.